Target Announces New Design Partnership with Marimekko: It’s Finnish, Target Style

Target is teaming up with Finnish design house Marimekko to bring the brand’s bold prints and cheerful colors to Target starting April 17. Moments ago, the collaboration was announced live on "Good Morning America."

Target’s design team spent time in Helsinki, where Marimekko is rooted, and was struck by one observation in particular. Finland has four distinct seasons, and once the cold and dark of winter fade away, the Finns couldn’t be happier to get outside with friends and family to enjoy some much-deserved sunshine.

Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” said Tiina Alahuhta-Kasko, president, Marimekko. “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection."